PARKER X MENTAL HEALTH AWARENESS

 

London based, MTV endorsed artist Parker, is teaming up with two British charities to raise awareness for mental health issues amongst young people. Her new song ‘Doubles’ is a commentary on her own experiences and the universal struggles felt by young adults everywhere. After the loss of her friend Joe to suicide, she launched this project to pay tribute to him, all those who are suffering and to those who are helping us cope. Parker has designed a small collection inspired by the song and featuring key lyrics, in the hope of opening up the conversation surrounding mental illness, with a stylised product shoot and accompanying motion graphics assisted fashion film in collaboration with Elizabeth Bishop and Max Saward.